Each virtual tour link comes with embedded code that you (or your website designer) can build into your site so the virtual tours play directly on your listing. This means that a potential client does not have to be redirected from your site to see the virtual tour of your listing - and potentially lose the page that they found the listing on to begin with.
Here is an example of the embedded code you would build into your site...
<iframe width="640" height="480" border="0" frameborder="0" src="http://tours.photo-tecture.com/public/vtour/full/102821"> <a href="http://tours.photo-tecture.com/public/vtour/full/102821" target="_top">View this tour in a new window.</a> <br /><a href="http://www.photo-tecture.com" target="_top">Virtual Tours in Northern Nevada and Northern California</a> </iframe>
...and here is what it would look like on your site.
For a demo of an active embedded virtual tour, click here.